Sneak Peek + The booklet

So for the booklet, we discussed how it was to be put together and we've sorted it mostly out. I know you werent with us ashlee that day in studio so I thought I'd recap it and get some comment or any additional ideas as far as the booklet goes.

Put simply we thought the structure should be:

Who? Mission statement, what missive is and what the label embodies and other things fall into this first section.

What? What missive is offering for autumn winter '10, the range plans, drops, colour ways and theme boards. We're thinking about a fold out style for these sections for each designer in our company.

Why? The target customer, why the range is presented in this manner, and marketing all fall under this I believe.

Domenica and I have learned how to use the lazer cutter and have had our fingerprints put into the system so we can log in at any time. We have pooled some fun ideas about the cover with respect to this, but you guys already have an idea of what it is.

Good to see the theme boards, I think sharing these are integral to the booklet, because the cohesion is important. I have the base down for mine, there's a lot of symbolism within it for my theme, and the colour pallette is yet to be added. However theres a LOT in it that isnt seen via a first glance so do have a look into it by clicking it and opening full size!



~Holly xoxo